“People get hundreds of pieces of mail, and you really have to scream to get noticed,” he says.

Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.
Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.
Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.
Instead, Bouza says that club operators need to use a five- or six-pronged approach to marketing, rather than the two- to three-pronged approach of the past. That’s why traditional lead generation techniques now are being combined with digital outreach campaigns as a cost-effective way to add a new dimension to the sales strategy at many clubs. In a down economy, club owners should use every tool available to reach their target market and cut back on options that don’t work, Bouza says.